Uses of Media Conventions & Creativity

(Provided by MEDI@CHS)
Use of real media conventions involves the study of other texts that you skilfully analysed and how skilfully you were in weaving their conventions into your work or ways in which you might have developed or challenged them. You must also be prepared to discuss your reasons for your choices and/or the final outcomes of your decisions. 


USING CONVENTIONS FROM REAL MEDIA TEXTS

How much was your own production influenced by existing texts?

How did you identify the conventions? How did you research into existing texts?

Why follow conventions? Think about the relationship with audiences here.

Which conventions did you follow?

How easy was it to follow conventions in your own work? Were there any obstacles?

To what extent, if any, did you depart from existing conventions? What effects were you hoping to achieve by breaking some of the conventions?

To what extent did adherence to conventions limit your own creativity?

Essay Plan

In Year 12, my brief was…..

To complete this successfully I had to identify conventions in magazine relating to :

Layout

Use of images

Mode of address

Semiotics (especially in relation to colour)

Use of text

Genre

Representation

(discuss these points adding relevant detail and using as much terminology as possible). This document might help

I used these conventions in the following ways. Give details about how your design followed conventions. Explain if your work departed from conventions in some way. Try to discuss why following conventions is important in terms of the text’s relationship with the audience.

In my Year 13 film promotion exercise

In Year 13 I made a trailer and to do this identified a number of key conventions….(explain what they were). Discuss to what extent you conformed with or challenged these conventions in your work. Use lots of detail.

Using Media Conventions

Post Production Skills

Section A Q1A & 1B Class Test Schedule

End of  A2 Course 

In terms of completing the teaching of section A & B and you having the chance to sit a mock and get feedback, we have approximately 12 -13 weeks left - (week beginning 16th May), however, 


Schedule for the  teaching & testing of Q1A and Q1B

Wk beginning 25/1  Last Lesson of the week - Question on Digital Technologies 


Wk beginning 1st Feb & 8th Feb - Last lesson of the week - Question on Research  and Planning


1/2 term and Wk beginning 22nd Feb -  Last lesson of  -  Post Production - Filmed Presentation - 

Research and Planning Revamp Homework Task Due - Friday 26th Feb

Wk beginning 29th Feb and 7th March - Last lesson of the week - Question on Codes and Conventions


The above leaves us with 7 teaching weeks to prepare for Q1B and mocks for both 

questions. 

Use of Digital Technologies and Development of Digital Skills Sample Essays

Candidates will need to refer to their work for the Foundation Portfolio and Advanced Portfolio. Additionally, they may make reference to other media production work but this is strictly optional.
Level 1 (0-9 marks)
The answer is descriptive and may offer limited clarity. There is little, if any, evaluation of progress. Examples are partly relevant and their significance in relation to the set question is partly clear. The answer offers minimal use of relevant media terminology.
Some simple ideas have been expressed. There will be some errors of spelling, punctuation and grammar which will be noticeable and intrusive. Writing may also lack legibility.
Level 2 (10-15 marks)
Candidates offer a mostly clear, partly relevant and narrow range of examples of digital technology and creative decision making. The account of progress made is limited. Examples are described with some discussion of their significance in relation to the set question. The answer makes basic use of relevant media terminology.
Some simple ideas have been expressed in an appropriate context. There are likely to be some errors of spelling, punctuation and grammar of which some may be noticeable and intrusive. 

Level 3 (16-20 marks)
There is some sense of progression and of how examples have been selected, and some useful descriptions of the use of digital tools. Progress made is described and evaluated with clarity.
Candidates offer a mostly clear, mostly relevant and reasonable range of examples of digital technology in relation to the set question. The answer makes proficient use of media terminology throughout.
Straightforward ideas have been expressed with some clarity and fluency. Arguments are generally relevant, though may stray from the point of the question. There will be some errors of spelling, punctuation and grammar but these are unlikely to be intrusive or obscure meaning. 

Level 4 (21-25 marks)
There is a clear sense of progression and of how examples have been selected, and a range of articulate reflections on the use of digital technology. There is a fluent evaluation of progress made over time. Candidates offer a range of specific, relevant and clear examples of digital skills and creative decision making. The use of media terminology is excellent.
Complex issues have been expressed clearly and fluently using a style of writing appropriate to the complex subject matter. Sentences and paragraphs, consistently relevant, have been well structured, using appropriate technical terminology. There may be few, if any, errors of spelling, punctuation and grammar. 

Click to enlarge image

Candidate 1

Candidate 2